A Comprehensive Guide to Make Free Form Report in GA4

Google Analytics 4 (GA4) is a valuable tool that provides information about your website visitors. However, too much data can be overwhelming. Luckily, GA4 has robust features to organize and analyze your data. Unlike Universal Analytics, Google Analytics is missing some familiar reports. Hopefully, this will change in the future. We now have a powerful tool called Analysis Hub, later renamed “Explorations”. It’s where you can analyze data more deeply. Today, let’s zoom in on one part – Free Form report in GA4.

Explore the power of Free Form report in Google Analytics 4 on your GA4 data and assess your digital marketing strategy’s success. This quick GA4 guide covers everything you need to understand about the Free Form reporting feature in your Google Analytics 4 account.

What is Free-Form Data?

A free form report in GA4 is like a Google Sheets or Excel sheet. You select your columns and rows, use filters, and create segments. Once set up, you can visualize data using six different techniques. You’re not limited to basic dimensions and metrics – the ones you’ve imported into GA4 work here, too.

This report is excellent for on-the-fly analysis, helping you better understand your app or website visitors. It even supports machine-learning models to identify anomalies in your metric values. If you’re looking for something unique and want to dig into user profiles, just click the right mouse button and choose “View Users” (User Explorer report). This feature lets you do a lot without leaving Google Analytics 4. Give it a shot and get hands-on experience. Below, you’ll find instructions on how to make the most of it.

Advantages of Using Free Form Reports

There are several compelling advantages to utilizing free form report in GA4 account.

• The Free Form Report Interface in Google Analytics 4 is incredibly flexible. Organize your data in rows or columns, making it highly customizable.
• Apply filters in the Report to focus on relevant data, ensuring a more precise and accurate representation of your report.
• Easily create visualizations of your data using Google Analytics graphs and charts. It’s a simple yet effective way to present your data to others.
• The reports outshine standard ones for analyzing Google Analytics data. You can compare selected metrics side by side to uncover more profound insights into your website visitors and adjust your strategy accordingly.
• You can share or export your Google Analytics data effortlessly. Use Google Sheets or export as a TSV, CSV, or PDF file through the Free Form Report Interface for seamless collaboration and reporting.

Also Read: A Guide to Google Analytics for Beginners!

How To Create Free Form Report In GA4 (Step-by-step guide)

To create a Free Form report in GA4, follow these simple steps:

Requirements: To get started with Free Form report in GA4, ensure you have Editor permissions in your GA4 account.

A Simple Guide to Creating Free Form Reports

• Step 1: Open your Google Analytics 4 property and head to the third icon in the left panel for the “Explore” section, replacing custom reports in Universal Analytics.
  
• Step 2: Choose “Free Form” from the available report formats.
  
• Step 3: This opens a blank canvas. Import the dimensions and metrics you want.
  
• Step 4: Import all desired dimensions and metrics to generate report data. Remember, you need at least one dimension and one metric. You can also import custom dimensions.
  
• Step 5: Once imported, construct the report. Example: move Dimension to ROWS and Metric to VALUES.
  
• Step 6: Congratulations! You’ve built a free form report. The Key functionalities include manipulating date ranges, editing reports, and tab names, and adjusting the number of rows displayed.

Enhancing Advertising Strategies with GA4 free form report

After setting up a free form report in GA4, bringing that data into Google Ads is essential. This helps Google’s Smart Bidding understand user interactions on your site, potentially reducing ad costs and boosting conversions.

• Customized Reporting: Free Form Report in GA4 offer flexibility in data presentation. Importing these conversions into Ads allows you to customize reports to focus on specific metrics and insights relevant to your business goals.
• In-Depth Analysis: Leveraging Free Form Reports allows for a more in-depth analysis of user behavior. Integrating this information into Google My Business Ads gives you a comprehensive view of customer interactions, aiding in strategic decision-making.
• Cost Efficiency: Utilizing GA4 conversion data in Ads can lead to more cost-effective campaigns. Better targeting and optimization may reduce ad spending while maintaining or increasing conversions.
• Enhanced Targeting: Importing GA4 conversions allows for more precise targeting in Google My Business Ads. This means your ads can reach the audience most likely to convert.
• Optimized Ad Performance: With conversion data from GA4, Google My Business Ads can optimize ad delivery, improving performance and increasing the likelihood of desired actions.

Conclusion

Explore the benefits of W3Era’s digital marketing team, equipped with Google Analytics specialists ready to assist with all your Google tools needs. Our digital marketing agency covers GA4 account setup, custom report creation, and training for you and your team in mastering Google Analytics 4. Elevate your business for success with W3Era.

Now that you’ve delved into Free Form reports in Google Analytics 4, it may be tricky initially, but with practice, it becomes second nature. This would save a considerable amount of time.